Turning Science into Care

Evolving Our Brand Identity to Showcase Our Research-Based Heritage, Scientific Innovations, and Dedication to Care

For over six decades, Medela has been dedicated to turning science into care, supporting healthcare professionals, parents, and patients with research-based solutions. As we continue to evolve, we are proud to introduce the next step in our journey—an evolution of our brand identity that reaffirms our commitment to science, innovation, trust, and excellence.

With this update, we are highlighting what makes Medela unique: our deep-rooted expertise in research and science, our lasting dedication to care, and our deep understanding of the people we serve. A key part of this transformation is our embrace of Medela Yellow—a color that has long symbolized our commitment to support, quality, warmth, and trust. From our pioneering Symphony pump to the solutions we provide today, this distinctive color has become a recognizable part of who we are. By giving Medela Yellow a more prominent role across our products, communications, and customer touchpoints, we are strengthening the recognition, consistency, and connection we share with those who rely on us—whether it’s a mom seeking confidence and support throughout her pregnancy and postpartum journey, or a healthcare professional depending on trusted solutions that deliver excellence in care and improve patient outcomes.

This evolution is more than a visual update—it is a renewed and reinforced commitment to everyone who turns to Medela in their individual journey. We remain dedicated to delivering best-in-class care solutions that support healthcare professionals and parents alike, ensuring Medela continues to be the trusted companion for generations – guided by our mission to nurture health through science and care.