Medela Launches Innovative Easy Pour Breast Milk Storage Bags to Enhance the Breastfeeding Journey

Medela, a global leader in breast pumps and breastfeeding solutions, today announced the launch of the Easy Pour Breast Milk Storage Bags. Based on customer needs research, this new product is designed to support breastfeeding mothers by offering an improved and convenient solution for storing expressed breast milk, further complementing Medela’s comprehensive ecosystem of breastfeeding support for new families. 

“At Medela, our mission is rooted in the Science of Care, where we turn science into care by advancing research, observing natural behavior, and listening to our customers,” said Thomas Golücke, CEO of Medela. “These Easy Pour Breast Milk Storage Bags are a direct result of listening to our customers' needs and a testament to our commitment to thoughtful innovation that supports the diverse needs of breastfeeding families worldwide while reinforcing our innovation statement of making every new product better for our planet.” 

The Easy Pour Breast Milk Storage Bags are an update of Medela’s previous model, which has been a top seller in the markets. Developed based on extensive customer insights from 6,600 mothers¹, considering their critical needs for effective milk storage, the new bags offer a range of features to make the breastfeeding journey smoother and more efficient for mothers. 

Key Features and Benefits of the Easy Pour Breast Milk Storage Bags: 

• Easy Pour In & Out: The new breast milk storage bags come with a unique design for effortless transfer of milk, minimizing spills and waste thanks to its self-standing design, and two separate openings, a wide pour-in opening and a dedicated pour-out spout for one-hand pouring to prevent cross-contamination.  

• 10x Better Breast Milk Protection: Compared to the previous Medela storage bags through an improved oxygen barrier and double-layer material.  

• High Capacity & Flat Freezing: With an increased capacity of 210 ml (7 oz) per bag compared to the previous model and a flat stacking design the new breast milk storage bags allow for more efficient storage, while saving space in the fridge or freezer. 

• Ready to use: Sanitized with e-beam treatment for hygiene, the new bags are ready to use, without the need for previous rinsing for extra peace of mind. 

• Sustainable: The new bags are made of a single type of plastic and are 100% recyclable, as are the packaging and transport pouch. Additionally, shipping configuration has been optimized and paper IFU replaced with printed instructions on the transport pouch, saving approx. 100 tons of CO2. This aligns with Medela’s commitment to environmental responsibility of making every new product from Medela better for the customer and the planet.  

Consumer feedback ranks the Medela Easy Pour Breast Milk Storage Bags as their preferred choice, with more than 84% of new families praising the pour-out spout for one-handed and spill-proof pouring.²  

The Easy Pour Breast Milk Storage Bags will be available for purchase through various online and offline retailers starting in August in the Americas and Europe, and in September in Australia. Visit our global Medela website for more information.  

To further support moms and new families on their unique breastfeeding journey, Medela offers the Medela Family™ mobile app, providing features like tracking pumping sessions, the battery life of the breast pump, and the freezer supply of expressed milk. Additionally, the app acts as a smart assistant for new parents, providing trusted answers to breastfeeding and pumping questions from the Medela Family personal helper, a chatbot assistant created by certified lactation experts.