Medela Honored with Most Trusted Breast Pump Brand Recognition for 6th Year in a Row

Medela has been recognized as the Most Trusted Breast Pump Brand for the sixth year in a row as voted by North American shoppers* through the 2024 BrandSpark^® Consumer Survey. Each year, this survey polls thousands of North American consumers on the brands they trust the most.

“I am thrilled that Medela has been named the Most Trusted Breast Pump Brand once again,” said Annette Brüls, CEO. “This award has a special place in my heart because it is a reflection of the trust that our consumers place in us and of the tireless effort and collaboration our teams around the globe put forth to best serve our customers through an intimate, important time in their lives. Thank you to the over 26,000 consumers who shared their insights and to our valued customers.”

Medela has been honored to receive this prestigious recognition in 2019, 2020, 2021, 2022, 2023 and now 2024. Winners are included in a digital Newsweek story and a press release from BrandSpark.

What is BrandSpark?
Newsweek collaborates with BrandSpark^® to survey thousands of shoppers throughout North America on their preferred brands. The BrandSpark American Trust Study is the most extensive of brand trust across consumer categories, examining 215 product and service categories.

Founded in 2001, BrandSpark International is a marketing research firm that uniquely combines real world omni-channel consumer insights with a deep understanding of competitive context, providing clients with highly actionable insights.