At a glance:

• Fast relief for sore nipples and dry skin ^1-4
• Safe for your baby – no need to remove before breastfeeding
• Effective – rich texture creates a protective layer on the skin’s surface and rehydrates from within
• 100% natural, single-ingredient lanolin. No additives, preservatives and fragrance added
• Ultra-pure medical-grade lanolin tested to the highest safety standards, the European Pharmacopoeia and United States Pharmacopoeia standards
• Dermatologically tested, hypoallergenic and suitable for sensitive skin
• Ethically sourced from mulesing-free farms

How it works
Purelan™ creates a protective layer on skin’s surface and is absorbed deeply by the skin where it rehydrates from within – restoring the skin’s natural moisture balance.

Use Purelan™ at every feed to relieve soreness and protect your nipples. There is no need to remove Purelan™ before feeding.

Other Useful Nipple Care Products
If you experience sore and cracked nipples, you can try Medela's Hydrogel pads for instant relief. Hydrogel Pads provide cooling effect for soothing sore nipples and promote natural healing by providing a moist environment that is conducive to effective wound healing in case of cracked nipples.

About lanolin
Lanolin is a deeply hydrating, naturally occurring substance found in sheep’s fleece. The lanolin in Purelan™ nipple cream is ethically sourced using wool from mulesing-free farms. It is highly purified and tested to the industry’s highest standards (European and US Pharmacopoeia).

When absorbed into the skin, Purelan™ lanolin cream mimics the skin’s natural ability to store moisture and can hold more than twice its weight in water – naturally helping skin’s rehydration.

More ways to use Purelan™
As well as soothing dry nipples or soreness during breastfeeding, Purelan™ can be used to moisturise a variety of dry skin areas, such as chapped lips, dry hands and cuticles, elbows and cracked heels. 

Purelan™ can also be used for babies and children – to protect skin during cold weather and treat dryness, wherever needed.

Purelan™ is available in 37 g and a handy 7 g size – ready for you to use whenever you need it through the day.

Downloads

Instructions for use (pdf)

Purelan™ is available in 37 g and a handy 7 g size – You can find Purelan™ online or at your local pharmacy and retailer. Configuration may vary from country to country.

How does the lanolin cream work?

Thanks to its rich texture,  Purelan™ creates a protective layer on skin's surface and rehydrates from within.

Does nipple cream help with pain?

Please note that Purelan™ is not licensed as a medical product for pain relief or designed for the therapeutic treatment of pain.  If you are experiencing breast pain or other health problems, please seek advice from your medical practitioner. Purelan™ is formulated to provide fast relief from nipple soreness and dry skin.^1-4 

What makes Purelan™ hypoallergenic?

Purelan™  formulation has been developed to minimize its allergenic potential. Carefully controlling the levels of FLA (free lanolin alcohols) in lanolin can reduce skin reactions even among those who are already sensitive to lanolin. Research shows that reducing the FLA content to less than 3%, particularly when detergent residues have been removed from the product, reduces the incidence of positive patch-test reactions among lanolin-sensitive skin patients. With an alcohol fraction of less than 3% in Purelan™, the allergenic potential to lanolin alcohols, which is observed rarely, is reduced to an absolute minimum as per EP (European Pharmacopeia).

Purelan™ does not contain other additives that might cause a reaction, such as preservatives and fragrances.

Additionally, Purelan™  is dermatologically tested. However, anyone with a known lanolin allergy should avoid using lanolin products, including Purelan™.

What ingredients does the lanolin cream contain?

Purelan™ contains 100% ultra-pure, medical-grade lanolin. It is ethically sourced from mulesing-free farms. Our all-natural formula is dermatologically tested, hypoallergenic and suitable for sensitive skin.

Is the lanolin cream safe for my baby?

Purelan™ lanolin nipple cream provides fast relief for mums’ sore nipples and dry skin, and is safe for babies, with no need to remove before feeding.^1-4  The lanolin in our nipple cream is purified to remove impurities and pesticides, with no additives, preservatives and fragrance added.

Does Purelan™ lanolin cream have side effects?

Purelan™ lanolin cream is an ultra-pure, medical-grade lanolin formula. It is dermatologically tested to the highest industry standards – the European Pharmacopoeia Standard – and is hypoallergenic and suitable for sensitive skin. However, if you or your children have a lanolin allergy, do not use this or any other lanolin cream.

When should I apply nipple cream?

Use Purelan™ at every feed to relieve soreness, moisturise, and protect your nipples and skin. There is no need to remove the lanolin cream before feeding your baby.

How do you apply the lanolin cream to your nipples?

With clean hands, apply a pea-sized amount of Purelan™ onto your nipple area – the smooth, rich texture of Purelan™ makes it easy to apply. Purelan™ creates a protective layer on the surface of your skin and rehydrates skin from within – relieving soreness while skin heals naturally. There is no need to remove the cream again before feeding.

What other purposes can Purelan™ lanolin cream be used for?

Purelan™ is a deeply hydrating cream and is ideal for chapped lips and other dry skin. Our 7 g Purelan™ tube comes with a handy applicator for lips, so it can be applied directly.

Where can I buy Purelan™ lanolin cream?

Purelan™ is available in two sizes: 7 g and 37 g. You can find Purelan™ online or at your local pharmacy and retailer.

Is there any other useful nipple care products you would recommend?

If you experience sore and cracked nipples, you can try Medela's Hydrogel pads for instant relief. Hydrogel Pads provide cooling effect for soothing sore nipples and promote natural healing by providing a moist environment that is conducive to effective wound healing in case of cracked nipples.

1. Clark EW, Steel I. J Soc Cosmet Chem. 1993; 44:181–195.

2. Barba Albanell C et al. Skin Pharmacol Physiol. 2018; 31:198-205

3. Abou-Dakn M et al. Skin Pharmacol. Physiol. 2011; 24(1):27–35.

4. Brent N et al. Arch. Pediatr. Adolesc. Med. 1998; 152(11):1077–1082.